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Business Case Studies

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59 Videos in Business Case Studies

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Marketing Strategy Case Studies - The Starbucks Experience
Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63…
The Startup Kids
The Startup Kids is a documentary about young web entrepreneurs in the U.S. and Europe. It contains interviews with the founders of Vimeo, Soundcloud, Kiip, InDinero, Dropbox, Foodspotting and many others who talk about how they started their company and…
Collision Course - Labor Management Relations in America
This film traces the dramatic rise and fall of workplace cooperation at Eastern Airlines. In so doing, the film uncovers the deep-seated assumptions which underlie our culture of industrial relations and prevent us from breaking out of our industrial impasse.…
Entrepreneur's Guide On Launching A Business
Part of the Series: Entrepreneur's Guide Series
A comprehensive, in-depth and entertaining series that mentors young entrepreneurs on launching and growing a business. From startup to the growing pains of a billion dollar business, it is all covered. Plus over 15 highly successful, real-world young entrepreneurs share…
Managing Change In Organizations
PART 1 Introduction Change in business is nothing new - it's the pace of change. The digital revolution has destroyed old businesses and created vast new empires. To survive, organizations must be quick to adapt - but people, generally, don't…
Google: The Trouble with Success
Google has grown from nothing in 1998 to a multinational tech giant. We tell that story, we identify the drivers of success. Founders Larry Page and Sergey Brin didn't want to sell advertising at first. Now Google search is a…
Responsible Corporations? Dieselgate - The Greatest Auto Scandal Ever
'Dieselgate' is the scandal that made world headlines when, in the USA in 2015, Volkswagen were discovered to have installed defeat devices in the pollution control software of their diesel cars. Although the cars conformed to emission standards in laboratory…
Africa: Open for Business
Ten stories, one continent, a global world. Get ready to see Africa as you've never seen it before. Imagine an Africa with entrepreneurial spirit that is striving to take care of itself and finding African solutions to African problems. That's…
11 videos
Crafting a Nation - The American Craft Beer Industry
The American craft beer industry is unlike any industry ever seen before in America. It began its rise during the worst economic crisis in America since the Great Depression. In 2012, as the craft beer movement was sweeping the country,…
Change & Disruption - An Amazon.com Case Study
The rise of Amazon.com since its start-up in 1994 is the classic case study in disruptive innovation. First an on-line retailer, broadening into a platform for other sellers, Amazon has been guided by the restless spirit of its founder Jeff…
The Restaurateur - Danny Meyer's Empire of New York's Top Restaurants
This intimate documentary follows Danny Meyer, one of America's preeminent restaurant owners, over a 12 year span as he struggles to open not one but two ambitious restaurants next to New York's Madison Square Park. Tabla and Eleven Madison Park,…
Controlling Interest - The Growth of Conglomerates and Their Influence on Global Affairs
The first account on film of the growth of multinational corporations, their impact on people at home and abroad, and their influence on U.S. foreign policy. This is the film that helped kick-off the anti-globalization movement. Upon its release, CONTROLLING…
Cola Conquest 1: Coca-Cola: A Classic Marketing Story
Part of the Series: Essentials of Marketing Collection
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. BIRTH…
Fair Trade and Chocolate: The Divine Story
Part of the Series: Essentials of Marketing Collection
Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true? Social Enterprise: Divine was set up a…
Steve Jobs: The Way Steve Jobs Changed The World
Part of the Series: Ground Breakers Series
Steve Jobs changed our lives. By launching the iPod in 2001, he revolutionized our way of listening to music. Apple's founder proved then once again that he's a genius at the edge of technology and innovation, 25 years after having…
Mark Zuckerberg: The Real Face Behind Facebook
Part of the Series: Ground Breakers Series
At only 27 years, Mark Zuckerberg is worth about 30 billion. Launched in his dorm eight years ago, today Facebook has over 850 million followers! An incredible success story! If everyone knows Facebook, few people know about his creator's real…
Four Corners: Tough Calls - A Telemarketing Investigation
Once derided as fat and featherbedded, Telstra is trimming down. Applauded by an eager crowd of mum and dad shareholders, the lumbering giant is shedding costs and boosting productivity under trainer Sol Trujillo's tough regimen. But increasingly Telstra's 40,000-plus workers…
Accounting and Finance Clips 1: Accounts, Forecasting and Breakeven
Part of the Series: Accounting and Finance Collection
Four film clips explain and illustrate key topics in finance using a variety of case study examples. Key Topics Profit & Loss Account Balance Sheet Accounting Forecasting Breakeven Clip #1: "Clip 1: Introducing Accounts" - Clip #2: "Clip 2: What…
4 videos
Cola Conquest 2: How Coca-Cola Took Over the World
Part of the Series: Essentials of Marketing Collection
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. HOW IT STARTS: The Second World War prompts Coke's global expansion as every…
Ingvar Kamprad: The Man Who Has Furnished The Planet
Part of the Series: Ground Breakers Series
Ingvar Kamprad was born in 1926 in Smaland, a Swedish deprived region. Small shopkeeper in the 50ies, he quickly understands the world is changing: the industry is imposing its economic model everywhere. An economic model he will apply on furniture.…